Alloy Media — Paid Media for Home Improvement

The Founders

Alex Moriarty

Co-Founder

Alex previously led internal lead generation for one of the largest home remodeling companies in the country. He got a close look at the problems that stem from relying on lead aggregators: low close rates, unpredictable volume, rising costs, and minimal brand-building despite six and seven figure marketing budgets.

He has leveraged years of creative testing, repeatable workflows, and custom software to build a reliable paid marketing funnel for window and bathroom remodeling companies.

Gurjeet Singh

Co-Founder

Gurjeet's background is in operations at a Fortune 500 company, where his work touched over 10,000 dialysis clinics nationwide. Every system had to be repeatable, with minimal variance.

That philosophy is what he has brought to Alloy. It has helped standardize and replicate successful campaigns across clients, while leaving room for the localization and branding that makes each market unique.

Client Case Study

$0 to

$136K

Monthly Net Sales · 5 Months · $10K Ad Spend

When we started working with Midwest Window Company, they were not running any paid social ads at all. We were starting from zero. Over five months we scaled a completely cold campaign to $130K+ in monthly net sales on only $10K in ad spend.

Landing pages rebuilt around lead quality, not lead volume
Fresh creative launched on a consistent twice-monthly cadence
Custom attribution connecting every ad click back to the CRM
AI creative analysis to read performance data and set creative direction
Authentic video content featuring real customers and employees, not stock footage

"Your marketing is lighting up! Super impressed by what you've built so far. And this is just the beginning!"

Midwest Window Company, Iowa and Illinois

Blended marketing cost on revenue. Industry average sits at 12 to 15%.

$10K

Total ad spend to generate $136K in closed revenue.

5 months

From a cold start with zero paid social to a consistent revenue pipeline.

Alloy's Custom Infrastructure

The CRMs that run this industry weren't built for marketing.

MarketSharp. Lead Perfection. ServiceTitan. Out of the box, they tell you how many leads came in. They do not tell you which ad, which creative, or which angle drove the ones that actually closed.

We built the infrastructure that does. Every lead that enters your CRM is tied to the specific campaign and creative that generated it. That data goes back to Meta and Google as offline conversion signals, teaching the platforms to find more of the buyers who sign, not just the ones who submit forms.

It compounds over time. The longer the system runs, the better the targeting gets. And then we compound the value further by feeding transcripts of all live video ads to our Creative Analysis agent. We can walk you through exactly how it works on a call. It's pretty cool stuff.

Windows Water Filtration Bathroom Remodeling

Meta Ads API

Google Ads API

Platform Metrics

Alloy
Attribution
Layer

MarketSharp

Lead Perfection

ServiceTitan

Creative Performance Analysis |

GCLID FBLID creative_id

Closed revenue fed back to targeting algorithm

What We Do

Meta Ads

Most home improvement creative looks identical. Same stock footage, same offer cards, same formats every competitor is already running. We publish new creative twice a month, test across a structured library of angles, and use AI-assisted production to move fast without cutting quality. The goal is an ad that feels real, because it is.

Facebook · Instagram · Reels

Google Ads

Capture buyers who are already searching for what you install. We build and manage campaigns optimized for lead quality, not just lead volume. A lower cost per lead means nothing if your sales team cannot close the calls, so we build toward the sale, not the form fill.

Search · Performance Max · LSA

Landing Page Optimization

Getting someone to click your ad is only half the job. The landing page is where the lead either converts or leaves. We build and continuously test landing pages around what actually drives qualified form fills: accurate offers, clear social proof, and no bait-and-switch copy that wastes your sales team's time on low-intent leads.

Conversion Rate · A/B Testing · Lead Quality

Full-Funnel Attribution

We build the technical layer that connects your ad account to your CRM so you can see which specific creative drove which signed jobs. That data feeds back into platform targeting as offline conversion signals, so the algorithm gets better at finding buyers, not browsers.

Offline Conversions · CRM Sync · Revenue Tracking

Let's Talk

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30 minutes. We will figure out quickly whether your market is a good fit and what a realistic result looks like.

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