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Lower your Cost Per Appointment in 10 days

Without sacrificing lead volume Without relying on overly aggressive discounts (without sacrificing lead volume or relying on overly aggressive discounts)

The 7 controllable factors that make Meta leads convert worse, and how we fix each one.

Step 1 of 4

Which vertical is your business in?

“We generated $100k in revenue on $7,500 in spend in our first month with Alloy Media. The leads have been tremendous.”

★★★★★ Ian, Owner at Elevated Windows & Doors

Running paid media for 7, 8, and 9 figure remodeling businesses

Pinnacle Windows & Restoration Elevated Windows & Doors New Bath Today Midwest Window Company Fisher Construction

Before & After Alloy Media

Ian McPherson, owner of Elevated Windows & Doors
Ian McPherson
Owner, Elevated Windows & Doors
Metric Before After
Cost per lead $380 $130
Set rate 18% 52%
Cost of marketing Not profitable 7.5%
Revenue Not recorded $101,000

Can we lower your cost per appointment?

Step 1 of 4

Which vertical is your business in?

“We generated $100k in revenue on $7,500 in spend in our first month with Alloy Media. The leads have been tremendous.”

★★★★★ Ian, Owner at Elevated Windows & Doors

See if we’re a fit

Creative

The Reason Our Creative Drives Results

Rather than relying on the same offers, generic scripts, and stock assets, we test a range of angles with authentic, people-first video.

If your team doesn’t want to be on camera, we can source talent to deliver the scripts.

A customer telling her own story
A shower replaced in a single day
The owner making the case himself
An offer named for the town it runs in
A former salesman explaining the markup
One product feature, shown not claimed
This product against the alternative
The offer, stated plainly
Landing Pages

Landing pages that educate and nurture prospects

Most landing pages are bare-bones: an offer, a form, and little else. They collect the lead, but inside sales starts the call at zero. Our landing pages educate prospects before the call, so they’re easier to set.

Fisher Construction landing page: the section naming four roof problems a homeowner can spot from the driveway Fisher Construction landing page: the product answer to those problems, with a before/after slider Fisher Construction landing page: verified customer reviews with photos of the finished work Fisher Construction landing page: the product shown in the styles a buyer can actually choose Fisher Construction landing page: the owner, named and pictured, behind the warranty
Alloy’s Custom Infrastructure

Our custom integration turns every appointment and sale into smarter targeting

Meta Ads
Landing Page / Form
Web Data click + browser + form data
Alloy Integration connects web + CRM data
CRM
Lead Appointment Sale
Better Optimization Signals appointments & sales sent back to Meta
Existing CRM Leads
Excluded from Targeting

MarketSharp. Lead Perfection. ServiceTitan. Out of the box, they don’t connect the web data from your ads to the appointments and sales stored in your CRM. We built an integration that does, so Meta’s algorithm can learn which leads led to sales, and improve its targeting over time.

Smarter targeting over time

Every appointment and sale gives Meta another real outcome to learn from.

Fewer duplicate leads

Existing CRM leads can also be excluded from targeting, so you’re not paying to reach people already in your database.

Find out whether we’re a fit.

Step 1 of 4

Which vertical is your business in?

“We generated $100k in revenue on $7,500 in spend in our first month with Alloy Media. The leads have been tremendous.”

★★★★★ Ian, Owner at Elevated Windows & Doors

FAQ

We charge between $2,000 – $3,500 per month, depending on the size of the campaign, and whether or not we run any additional lead generation platforms alongside Meta (e.g., Google Ads).

Most clients see an immediate impact within the first 30 days.

No. We’ve rigorously tested the base structure behind our landing pages and know it converts Meta traffic reliably, but if you have a landing page that’s already working for your business that you’d prefer to use, we’re happy to work with it.

You do. The ad account stays in your Business Manager, the creative is yours to keep using, and the data stays with you. If we part ways, you keep everything.

Yes. All we need to set up our integrations is a daily CSV report documenting the dispositions/status of your leads.

No. We provide market exclusivity and will only work with one business per vertical in every market.

The initial term is 90 days. After that, the agreement continues month-to-month.